eBay in a Snap

eBay in a Snap

Lessons for Competing in the Tough World of Retail

£0.01
Availability: In stock
SKU
9780132698016

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

 

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.

 

According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

More Information
Fiction Books No
Non Fiction Books No
authors Berman, Barry R.
Write Your Own Review
You're reviewing:Lessons for Competing in the Tough World of Retail

No Related Posts