Cubicle Warfare

Cubicle Warfare

Risk & Grow Rich

Risk & Grow Rich

IBM Way

£2.99
Availability: In stock
SKU
9780062032331
An “inside look at a major player in the saga of American enterprise” and its legendarily successful corporate culture (Publishers Weekly).

IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That’s what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified “the IBM way,” describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
More Information
Fiction Books No
Non Fiction Books No
authors Peters, Thomas J.; Shook, Robert L.; Rodgers, Buck
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