20% Doctrine

Gawker tech-blogger and journalist Ryan Tate reveals how businesses can inspire greater creativity and productivity by giving employees the freedom to experiment and explore their passions.

We''re at a crossroads. Many iconic American companies have been bailed out or gone bankrupt, while others are fighting to survive ever-increasing digitization and globalization.

In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples from powerful businesses like Yahoo!, National Public Radio, Flickr, and the Huffington Post to demonstrate how flexibility and experimentation can revolutionize any business model.

By pursuing their passion projects, employees can fuel innovation and foster new ideas. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability.