Basic Marketing Research

Basic Marketing Research

How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting

How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting

Services Marketing, Global Edition

£43.99
Availability: In stock
SKU
9781292014241
For undergraduate courses in Service Marketing

 


This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

 

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

More Information
Fiction Books No
Non Fiction Books No
authors Wirtz, Jochen; Lovelock, Christopher H
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