The aim of this book is to shed light on how people come to hold opposing views, how these views solidify into the sides of a debate and how one side becomes the dominant view. Why, as all have access to the same nature, physical and human, don''t they come to the same conclusions? Or, if each individual is different, why don''t they come to wholly different conclusions? A sociology of perception must explain both why the world resembles neither an epistemological Tower of Babel in which communication between individuals is impossible nor a homogenized blend in which communication is no longer necessary. t
